# Milkweed USA brand guide

It is a field guide, so it looks like one. Editorial typography, hairline rules, no cards, no shadows, no gradients.

## Color

- `--green`: #1F4032
- `--green-2`: #2F6349
- `--orange`: #D95B18
- `--amber`: #E8A33C
- `--paper`: #FBF7EF
- `--paper-2`: #F4EEE2
- `--ink`: #17231C
- `--ink-2`: #46574C
- `--ink-3`: #6C7E72
- `--moss`: #4C7C5D
- `--sage`: #9BB39A
- `--sky`: #4E8FA8

## Type

- Serif: ui-serif, "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, "Times New Roman", serif
- Sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif
- Mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace
- No web fonts. Serif for reading, sans for scanning, mono for machines.

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Source: https://milkweedusa.com/brand/ — Milkweed USA, CC BY 4.0.